This isn't an ad per se, but it's a bad sign. Can you see the iStockPhoto watermark in reverse across the image? Either they didn't pay for the rights to this photo or their designer just screwed the pooch.
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You don't have to be from the Ave. of Mad to know the difference between a good ad and bad.
The Good/Bad Story
What started with a simple URL obsession has blossomed into an all-consuming marketing mania. As a marketing professional, my day job requires me to critically evaluate good and bad marketing ideas. For some reason, I decided to devote my nights and weekends to that same pursuit. Of course, in this setting, I get to pick the companies I assess and don't have to mince my words. So join me here as I set out to put my stamp of Good or Bad on every ad that flashes before my eyes (and camera lens).
About Me
My name is Aaron Goldman and I'm a marketing junkie. My day job is CMO at Kenshoo, a global technology platform for managing online advertising campaigns. So, yes, I have a vested interest in Good and Bad Ads.
Blog Archive
Are You Ad Aware?
Come across any remarkable ads lately? Snap a pic and send them to BadAdGoodAd@gmail.com and I'll slap a rating on those bad (and good) boys... and, of course, add my remarks.
Other Bad/Goods (and 7 Good/Bads)
Disclaimer
Please note: I'm a marketing guy, not a lawyer. I am not aware of any copyright laws I am violating by posting pictures of advertisements that are in the public domain to this blog. That said, if you own the rights to any of the pictures or ads I've posted and feel that I am infringing on your copyright, please contact me and I will remove any offending material promptly.
2 comments:
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