You don't have to be from the Ave. of Mad to know the difference between a good ad and bad.
Saturday, July 26, 2008
Bic
Here's another great out-of-home execution. Really demonstrates the product attributes. Especially like how they didn't overdo it by busying up the billboard. A clean board for a clean shave. This ad is a cut above.
What started with a simple URL obsession has blossomed into an all-consuming marketing mania. As a marketing professional, my day job requires me to critically evaluate good and bad marketing ideas. For some reason, I decided to devote my nights and weekends to that same pursuit. Of course, in this setting, I get to pick the companies I assess and don't have to mince my words. So join me here as I set out to put my stamp of Good or Bad on every ad that flashes before my eyes (and camera lens).
My name is Aaron Goldman and I'm a marketing junkie. My day job is CMO at Kenshoo, a global technology platform for managing online advertising campaigns. So, yes, I have a vested interest in Good and Bad Ads.
Blog Archive
Are You Ad Aware?
Come across any remarkable ads lately? Snap a pic and send them to BadAdGoodAd@gmail.com and I'll slap a rating on those bad (and good) boys... and, of course, add my remarks.
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