Cingular

Now that I've set the bar for Bad Ads, let's set or, to use their recent slogan, raise the bar for Good Ads. Love this high impact ad from Cingular. It's not just "out there" for the sake of being out there. It actually reinforces the message of how annoying dropped calls are. Unfortunately, my experience with Cingular (now AT&T) has been riddled with annoying dropped calls so I'm tempted to deduct points for failing to live up to the promise of their ads but that's a whole different blog I could/should set up. As far as breaking through the clutter of out-of-home and resonating with the audience goes, this ad drops it like it's hot.