Saturday, July 26, 2008


Bad Ad

I drive by this billboard every day on my way to work. Comcast has owned the inventory for quite some time. Every month they change out their creative. Their latest campaign is "I'd rather" and the past few months, they've rotated a number of similar executions in this space. Most of them I like. They get the point across. Comcast is so great people would rather do crazy things than give it up. But this one realy misses the mark. It bugged me so much that I finally started up this blog and am using this to set the bar for Bad Ads. Truth is, it's really not all that bad and the message will resonate with many people. That said, it's a great example of the unintentional consequences when marketers and their agencies don't think through all the ways an ad can be interpreted. In this case, someone might think that the reason this college grad has to move back in with his parents is because Comcast is so expensive that he can't afford his apartment anymore. Whoops. I bet Comcast would rather not have that perception out in the marketplace.

1 comment:

Anonymous said...

Actually, I think you are on to something and that this commercial is a commentary on our is closer to the truth than anything.