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Check out this great direct mail piece. Sent around Christmas-time when everyone's getting holiday cards with just this kind of cute return address label. I'd have to imagine open rates were thru the roof but I bet conversion rates were thru the recycle bin!

PPC Associates

Full disclosure: I voted for this ad concept in a survey, David Rodnitzky, CEO of PPC Associates, ran before creating this billboard. That said, I voted for it for a reason... it really drives home the point!

Windows Vista

I dig this print ad by Microsoft for Vista. Catches your eye. Captures your imagination. Makes it's point. Which, I think, is that the Vista OS has a fun entertainment suite.

Part of me just likes seeing Microsoft pull off a good ad because it's become the underdog in those Mac vs. PC commercials.

Hat Tip to Len Kendall.

Snickers

Anyone that's kept up with my Good/Bad blogs knows that I like a good/bad pun. This Snickers campaign certainly has its share of both. Overall, though, I like how the ads start to give the wrapper and trademark typeface a brand of its own. The ones on this outdoor ad are 3 of the better ones but my fave of all time is "Get dunked on by Patrick CHEWING." The worst is the one that says CHEWMUTE -- had to have my Twitter followers explain that it was a play on "commute" -- hence the positioning on the side of a bus. Bottom line when it comes to puns -- good or bad -- is you shouldn't have to think. You should see it, get it and either groan or snicker.

Veet

Sometimes the context of an ad can give it an entirely new meaning. Case and point. Game, set, match.

Good Billboard Ads

Kris McDermott, Resolution Media Account Strat extraordinaire, pointed me to this page on Toxel.com -- a repository of clever billboards. Here are some of my faves:

Kill Bill



Formula Toothcare



Heineken



Bloom



Maker's Mark



Nestle



Denver Water

The Alley

Dig this bench ad for the Alley, a tatoo parlor in Chicago. In case you can't read it, it says, "Get Pierced Not Screwed. Holey moley, that's a great play on words.

Unknown

Can't tell who this ad is for. Gotta love it though. Really pops out at ya.

Unknown #2

Here's another unidentifiable ad. Was sent to me in the same email as the previous one. You know the 1 out of 50 email forwards you get that's actually worth reading? Thanks to Mr. Lance Neuhauser for spreading the love and cutting thru the clutter of my inbox. This ad is definitely all it's cracked up to be.

Cingular

Now that I've set the bar for Bad Ads, let's set or, to use their recent slogan, raise the bar for Good Ads. Love this high impact ad from Cingular. It's not just "out there" for the sake of being out there. It actually reinforces the message of how annoying dropped calls are. Unfortunately, my experience with Cingular (now AT&T) has been riddled with annoying dropped calls so I'm tempted to deduct points for failing to live up to the promise of their ads but that's a whole different blog I could/should set up. As far as breaking through the clutter of out-of-home and resonating with the audience goes, this ad drops it like it's hot.

Bic

Here's another great out-of-home execution. Really demonstrates the product attributes. Especially like how they didn't overdo it by busying up the billboard. A clean board for a clean shave. This ad is a cut above.

Mr. Clean

Speaking of clean, I love what P&G did here. Like the Bic folks, they resisted the temptation to use copy to get their point across -- must be nice to have a mascot, er... icon that's so recognizable. This ad is so fresh and so clean, clean.

FedEx Kinkos

One more clean ad and then it's back to URL-spotting for me. Great (white) out-of-the-box, er... tube thinking here. Really makes you wanna run up to that bottle and take a good whiff, aye? Great white-out-of-the-box thinking here.